Bordeaux 2012: An Insider’s Look at This Year’s Pricing and Strategies
My fourth consecutive visit to Bordeaux en primeur was accompanied by the usual meetings with negociants and wineries. It wasn’t long before I began to pick up on the topical trends that began to occur with every conversation. At first, there’s always a discussion of the weather – understandable given the way it shapes the quality of the region’s star commodity. Then the chatter turns quickly to the quality of the recent vintage. If there’s a bit more time, everyone asks how Bordeaux is selling in China and America.
First Growths First – Assessing 2012 Bordeaux
There can be no better way to dive into the long grind that is en primeur week in Bordeaux than to drive up and down the D2 highway on the Left Bank of the Medoc. Popping in and out of the parking lots and drawing rooms of some of the wine world’s most prestigious properties can be quite a ‘tough job’, but it’s all in the hope of finding the real story behind the latest vintage.
2012 Bordeaux – The First Sip
The real heart of en primeur week starts tomorrow (Monday) and continues on through Friday. So to avoid rushing in, trying to find our bearings at winery appointments and large tastings, it’s better to arrive a few days early and meet up with our friends in the business to gain some first impressions. And there’s no one better to meet than Jeffrey Davies, owner of Signature Selections - a negociant and wine marketing outfit based just outside the city center of Bordeaux.
We’re off to Bordeaux for En Primeur/Better Check the Weather (in 2012!)
Once again, the beginning of April finds us at JJ Buckley finalizing our plans to visit Bordeaux and participate in the annual en primeurtastings. In our seventh visit to the region, we’ll do what we do best – taste the latest vintage and enable our buyers and fine wine specialists to discover first-hand how these young wines fare. Our schedule is full of visits to wineries and negociants and we’ll be adding on a day of educational seminars to get an even more in-depth understanding about Bordeaux.
In 2012, The Right Bank Gets it Right
Visiting en primeur is not only a test of mind and palate – it’s also a trial in organizational skills (or occasionally, lack thereof). With so many tastings and wineries to visit, all spread across the wide swath of land that makes up Bordeaux, it’s imperative that appointments are scheduled in such a way that one spends more time tasting than travelling. It can take an hour to go from Bordeaux to Chateau Calon Segur in St. Estephe. If your next appointment is at Chateau d’Issan in Margaux, you’ll need 40 minutes – more if you get stuck behind a tractor. A lesson learned the hard way…