La Gerla was born from the passion of its founder, Sergio Rossi, who fell in love with the “bitter and sweet territory” of the land, which he purchased from the Biondi Santi family in 1976. He completely restructured the property with respect paid to its original environment, and shortly afterwards in 1978, he created the La Gerla brand.

A small winery, in just a few short years it has become a great cru of the Tuscan region, surrounded by the Orcia and Ombrone Valleys. The property extends over a total of 11.5 hectares, complemented by modern cellars equipped with the latest technological advancements. The vineyards at La Gerla lie right on the Montalcino hill at 320 meters above sea level, just where the slope begins to soften.

Sergio Rossi passed away in July 2011, and the continuity of La Gerla fell to his wife Donatella Monforte. Bringing her managerial experience from the fashion world to the estate, today she continues her husband’s dream and passion.