Privacy Policy

This privacy policy applies to jjbuckley.com (the “Site”) owned and operated by JJ Buckley LLC (collectively, “We”, “Us”, “Our”, “Company” or “JJ Buckley Fine Wines”). This Privacy Policy describes how we collect, use, share and secure the personal information you provide. It also describes your choices regarding use and access of your personal information.

Our Privacy Policy outlines:

  • How and why we collect your personal information.
  • How your personal information is used and protected.
  • When and with whom we share your personal information.
  • What choices you can make about how we collect, use, and share your personal information.
  • California Residents: See also the supplemental Privacy Notice for California Residents which follows this notice, adopted to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and the California Do Not Track Disclosure included in this notice.

Personal information is information that identifies you or that reasonably can be linked to information that identifies you. For example, when you create an account, complete an online form, subscribe to our newsletter, or place an order with us, we collect personal information from you, such as name, address, phone number, and credit card or other financial information. For certain types of transactions, we may also request documents to verify your identity, such as a driver's license, passport, or other government-issued identification.

WHAT TYPE OF INFORMATION DO WE COLLECT?
We collect personal information about you in three ways: (1) information we receive directly from you when you provide it to us, (2) information we receive about you indirectly, such as through technology including tools and applications installed on our Site(s) or internal business management systems, and (3) information we receive from other sources.

We collect personal information to deliver the products and services you request, respond to your inquiries, and to help improve your shopping experience. Information is collected from you in a variety of ways when you interact with our Site(s), as well as directly with our employees.

Information We Collect Directly From You
You may share different types of personal information with us, such as your name, email address, physical or postal address, phone number, date of birth, and payment or other financial information needed to conduct a transaction. We collect this information from you in a variety of ways, such as when you:

  • Make a purchase on our website or through one of our employees.
  • Create an account.
  • Request customer service or contact us with an inquiry.
  • Post a review or comment on one of our social media pages, or post a rating, review or other user-generated content.
  • Participate in a contest, sweepstakes, promotion, or survey.
  • Subscribe to our newsletter or complete other forms on our Site(s).

Information We Collect Indirectly From You
You also provide us information indirectly when you visit our Site(s) through cookies, pixels, web beacons, javascript, session recording software, and other similar technologies. Some of this information may be linked to you personally while other information is “anonymized” which means it is not personally identifiable. This information helps our Site(s) and services work correctly and supports our marketing and analytics efforts – our work to understand our customers’ needs and provide information about our products and services.

Here are some examples of information we collect indirectly from you:

  • Device Information: We collect technical information when you visit our Site(s) or interact with our applications. This includes information such as Internet Protocol (IP) address, the type of device you used to visit our Site, your device operating system and browser type, a unique device identifier, the address of referring websites, the path you take through our websites, and other information about your session on our Site(s).
  • Browsing Information: We use our own and third-party technologies such as cookies, pixels, web beacons, session recording software, and device identifiers to collect information about the use of our website(s) and services. We use these tools to provide you an integrated and more personalized shopping experience. For example, cookies allow us to provide you relevant information as you use or return to our Site(s); web beacons allow us to know if a certain page was visited, an email was opened, or if ad banners on our websites and other sites were effective. Session recording software allows us to replay your interaction with our website in order to surface bugs or other issues and improve our website experience. Sensitive data (e.g. passwords, payment card information) is not collected nor recorded. Session recordings are deleted after 90 days. 
  • Location Information: We may collect information about your location through your IP address.

Information We Collect From Other Sources
We may collect information about you from other sources, for example from third-party business partners and service providers that interact with us in connection with the services we perform. We may collect this information to:

  • Correct or supplement our records.
  • Improve the quality or personalization of our services, including to build a personal profile.
  • For testing, research, analysis, and product development including to develop and improve our Site(s) and service offerings.
  • Prevent or detect fraud.

HOW DO WE USE YOUR PERSONAL INFORMATION
We use your personal information to provide you products and services, such as to fulfill your orders or to help us personalize our offerings to you. We also use your personal information to support business functions, such as fraud prevention, marketing, analytics, research, and legal functions. Some examples include:

  • To fulfill your requests for products and services and communicate with you about those requests.
  • To register and service your account.
  • To administer contests, sweepstakes, promotions, and surveys.
  • To provide customer service and alert you to product information, including recalls.
  • To help us personalize our service offerings, websites, mobile services, and advertising.
  • To help us improve your experience through our website(s) and services.
  • To allow you to use interactive features of our website(s) such as live chat.
  • To send you information about our products, services, and promotions.
  • To respond to reviews, comments, or other feedback you provide us.
  • To protect the security and integrity of our websites, mobile services, and our business.
  • To perform analysis and research to better understand our customers.

HOW DO WE SHARE OR DISCLOSE PERSONAL INFORMATION
We will not sell, share, or rent personal information to others in any way that varies from what is disclosed in this Policy.

We may share your information with third parties and service providers to help with our business activities. When we share or disclose personal information for a business activity, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract. Examples of entities we may share or disclose personal information with include:

  • Partners and Service Providers: These may include analytics providers; advertising and marketing networks; technology vendors who maintain, develop, and support our website and internal technology systems; our agents or authorized representatives; credit reporting agencies, including credit and charge card companies and payment processors; anti-fraud companies used to assist with fraud prevention, detection, and mitigation; third parties that collect and aggregate the information with information from other sources.
  • Law Enforcement and Safety: We may also share or disclose your information to comply with a court order or other legal obligation, to enforce the Site terms of use, and to protect the rights, property or safety of our users and other third-parties. We may disclose information to government or law enforcement officials or private parties as we determine necessary or appropriate to respond to claims or to comply with legal processes, to comply with laws, regulations or ordinances or to prevent or stop illegal, unethical or actionable activity.
  • With Your Consent: Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you or for another purpose.
  • Business Transfer: In the event that the Site or the Company (or its affiliates, subsidiaries or parent) undergoes a merger, acquisition by another company or sale of its assets (including the Site), your information will, in most instances, be part of the assets transferred.

WHAT ARE YOUR CHOICES
As described above, we collect personally identifiable information about you when you voluntarily provide it to us, collect other information about you and your use of the Site automatically when you interact with us, and may combine the collected information with publicly available information or information provided to us by third-parties or service providers to build a profile about you.

You have choices about the various ways we collect, use, and share your personal information. These are described below:

  • Email Marketing: To opt-out of receiving our email marketing and event invitations, use the unsubscribe link posted in the footer of our marketing emails. You may also email us at dataprivacy@jjbuckley.com to opt-out of all email marketing. Please know that, even if you elect to opt-out of receiving marketing communications from us, we may still contact you for transactional or informational purposes. Some examples are contacts for customer service, product information, and service or reminder notices. We may also need to contact you with questions or information regarding your order or account.
  • Cookies and Behavioral or Interest-Based Advertising: With respect to the Site’s use of cookies and other similar technologies, by adjusting settings on each browser you use (and on each device you use), you may elect not to allow cookies to be placed, and thus opt out of certain features of the Site and the Site’s automatic collection of certain information about you.

Additionally, the links and information below may assist you in opting out of cookies and various ad networks.

Google Advertising

  • Visit Google: http://www.google.com/privacy/ads
  • Click “Ads Settings”

Third-Party and Online Behavioral Advertising Opt Out

  • Digital Advertising Alliance Consumer Choice Page: http://www.aboutads.info/choices
  • Network Advertising Initiative Consumer Opt-Out: http://www.networkadvertising.org/choices/

Opt out through website specific mechanisms: Some websites, such as Facebook, offer their own opt out methods. Please refer to the website that you are visiting for additional information. Commonly used methods include clicking on the Ad Choices icon (please see http://www.youradchoices.com) or changing your preferences for advertising after you have logged into the website.

Browser-based Opt Out: Some internet browsers (e.g. Microsoft Internet Explorer, Microsoft Edge, Firefox, Chrome) offer their own opt-outs for interest-based advertising. Some ad networks and ad service providers may or may not recognize these opt-outs.

Mobile Device Opt Out: Mobile devices offer their own opt-outs for interest-based advertising. Please refer to your device settings and instructions for additional information.

PLEASE NOTE: To successfully opt out of internet-based advertising, you must have cookies enabled in your web browser (see your browser’s instructions for information on cookies and how to enable them). The reason you must have cookies enabled is to allow an opt out cookie to function properly.

Opting out only applies to your current web browser on your current computer or mobile device. If you use multiple computers, multiple web browsers, or multiple mobile devices, you must opt out on each one.

Once you opt out, if you delete your browser’s saved cookies, you will need to opt out again.

CALIFORNIA DO NOT TRACK DISCLOSURE
“Do Not Track” is a privacy preference that users can set in their web browsers. When a user turns on the do not track signal, the browser sends a message to websites requesting them not to track the user. For information about do not track, visit www.allaboutdnt.org. At this time, JJ Buckley Fine Wines website does not respond to “Do Not Track” browser settings or signals.

HOW DO WE SECURE YOUR PERSONAL INFORMATION
We recognize the importance of maintaining the security of our customers’ personal information. We use reasonable security measures, including physical, administrative, and technical safeguards to protect your personal information.

Here are some examples of security measures we use to protect your personal information:

  • Passwords are required to access your online account and help to protect your account information. Please keep this password confidential.
  • Encryption technology, called Secure Sockets Layer (SSL), helps to protect personal information in certain areas of our website(s) during transport across the Internet. The presence of SSL encryption may be indicated by https in the browser URL or the image of a closed lock or solid key in the browser window. These indications may not be present in mobile services that use SSL. JJ Buckley Fine Wines website uses SSL on every page, including mobile.
  • For payment card information, we use secured networks, encryption and other measures to protect your card data.
  • For session recording software, your sensitive data (e.g. passwords, payment cards) is not collected nor recorded. Recordings are deleted after 90 days.

PRIVACY OF CHILDREN ONLINE
Our Site does not target individuals under the age of 21 and we do not knowingly collect personal information from anyone under the age of 16. By using the Site, you have represented and warranted that you are of legal age or are using the Site with the supervision of a parent or guardian. If you are under the age of 21, you may not use the Site. If you become aware that your child has provided us with personal information without your consent, please email us. dataprivacy@jjbuckley.com

CALIFORNIA PRIVACY RIGHTS
If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by JJ Buckley LLC to third-parties for direct marketing purposes. To make such a request, please email us: dataprivacy@jjbuckley.com or write us at:

Data Privacy Request
JJ Buckley Fine Wines
7307 Edgewater Drive, Ste. J
Oakland, CA 94621

Please include your full name, email address and any other information we may need to fulfill your request.


Privacy Notice For California Residents

This PRIVACY NOTICE FOR CALIFORNIA RESIDENTS supplements the information contained in the Privacy Policy of JJ Buckley LLC (“JJ Buckley Fine Wines”) and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”) when you visit the JJ Buckley website or use our services (collectively, our “Services”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws. Any terms defined in the CCPA have the same meaning when used in this notice. 

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”). In particular, we may have collected the following categories of personal information from consumers within the last twelve (12) months:


PERSONAL INFORMATION WE COLLECT

A. Identifiers: 

  • Examples: Name, alias, postal address, unique personal identifier, online identifier such as Internet Protocol (IP) address, email address, account name, social security number, driver’s license number, passport number, date of birth, or other similar identifiers.
  • Collected: YES

B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)): 

  • Examples: A name, signature, Social Security number, date of birth, address, telephone number, passport number, driver's license or state identification card number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information. Some personal information included in this category may overlap with other categories.
  • Collected: YES

C. Characteristics of protected classifications under California or federal law: 

  • Examples: Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
  • Collected: YES we are required by law to collect your date of birth to verify you are of legal age to purchase alcohol. We may also use demographic information service providers that collect other information about you.

D. Commercial information: 

  • Examples: Transaction information, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
  • Collected: YES we maintain records of your transactions with us including products purchased from us. We may also collect data about products you have viewed on our website or added to your shopping cart.

E. Biometric information

  • Examples: Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.
  • Collected: NO

F. Internet or other electronic network activity information

  • Examples: Browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement.
  • Collected: YES

G. Geolocation data

  • Examples: Device location, physical location or movements.
  • Collected: YES the IP address of the device you use when you visit our website may be collected.

H. Sensory Data - Audio, electronic, visual, thermal, olfactory, or similar information

  • Examples: Audio, electronic, visual, thermal, olfactory or similar information; video or call recordings created in connection with our business activities.
  • Collected: YES, for example your phone calls to us may be recorded.

I. Professional or employment-related information

  • Examples: Current or past job history or job titles.
  • Collected: YES we may use third party demographic information services that provide information about your employment that you have entered on social media sites such as LinkedIn, Facebook or Twitter.

J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99))

  • Examples: Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.
  • Collected: NO

K. Inferences drawn from other personal information

  • Examples: Inferences drawn from any of the personal information listed above to create a profile or summary, for example, an individual’s preferences and characteristics.
  • Collected: YES

Personal information does NOT include:

  • Publicly available information from government records.
  • De-identified or aggregated consumer information.
  • Information excluded from the CCPA's scope, like: Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994, or other personal information covered by other federal and state laws and authorities.

We obtain the categories of personal information listed above from the following categories of sources:

  • Directly from you. For example, from forms you complete on our Site or products and services you purchase from us.
  • Indirectly from you. For example from activity and interactions on our website(s) or portals, or through cookies, session recording software, and other tracking technologies.
  • From third-party business partners and service providers that interact with us in connection with the services we perform. For example social media platforms; analytics providers; advertising and marketing networks; credit reporting agencies including credit and charge card companies; payment processors; anti-fraud companies used to assist with fraud prevention, detection, and mitigation; government entities and public records; publicly available information aside from public records.

USE OF PERSONAL INFORMATION

We may use the personal information we collect for one or more of the following business purposes. A “business purpose” here has the same meaning as under the CCPA:

  • To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request a price quote or ask a question about our products or services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns.
  • To provide you with support and to respond to your inquiries, including to investigate and address your concerns and to monitor and improve our responses.
  • For testing, research, analysis, and product development, including to develop and improve our website and service offerings.
  • To personalize your website experience, and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our website, third-party sites, and via email or text message (with your consent, where required by law).
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
  • As necessary or appropriate to protect the rights, property or safety of us, our clients or others.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to you when collecting your personal information or as otherwise set forth in the CCPA.
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

SHARING PERSONAL INFORMATION

When we share or disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract. For more about “business purposes” see the previous section “Use of Personal Information”.

In the preceding twelve (12) months, we may have shared or disclosed the following categories of personal information with a service provider:

  • Category A: Identifiers
  • Category B: Personal Information
  • Category D: Commercial Information
  • Category F: Internet or other electronic network activity information
  • Category G: Geolocation data

In the preceding twelve (12) months, we may have shared or disclosed personal information to the following categories of third parties or service providers:

  • Service providers such as analytics providers; advertising and marketing networks; technology vendors who maintain, develop, and support our website and internal technology systems; our agents or authorized representatives; credit reporting agencies including credit and charge card companies and payment processors; anti-fraud companies used to assist with fraud prevention, detection, and mitigation; third parties that collect and aggregate the information with information from other sources.
  • Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you.

In the preceding twelve (12) months, we have not:

  • Sold personal information
  • Shared, disclosed or sold personal information about minors under the age of 16 to third parties or service providers.

DATA RETENTION

The time period for which your personal information is retained depends on the purposes for which we use it. We will keep your personal information for as long as you have an account with us or for as long we have another business purpose to do so. Thereafter, for no longer than is required or permitted by applicable law, or for as long as reasonably necessary for internal reporting and reconciliation purposes, or to provide you with information you might request.

YOUR RIGHTS AND CHOICES

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights. Generally, you have the right to request that we disclose what personal information we collect, use, disclose or sell; and the right to request deletion of personal information.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

  • The categories of personal information we collected about you.
  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting, disclosing, or selling that personal information.
  • The categories of third parties with whom we share that personal information.
  • The specific pieces of personal information we collected about you (also called a data portability request).
  • If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
    • Sales, identifying the personal information categories that each category of recipient purchased; and
    • Disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

DELETION REQUEST RIGHTS 

If your personal information is subject to the CCPA, you have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request and determine that no exception applies, we will delete (and direct our service providers to delete) your personal information from our records. Please be advised that some personal information may be retained even after your account is deleted.

Exceptions to Data Deletion Requests: We are not required to comply with deletion requests if retaining the information is necessary for us or our service providers to:

  • Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • Debug products to identify and repair errors that impair existing intended functionality.
  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal code § 1546 seq.).
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  • Comply with a legal obligation.
  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising access, data portability, and deletion rights

Only you or a person that you authorize to act on your behalf may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or verify the identity of an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:

RESPONSE TIMING AND FORMAT

We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time, we will inform you of the reason and extension period in writing. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding the date we receive your verifiable consumer request. If we cannot comply with a request, our response will explain the reasons.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

NON-DISCRIMINATION

If your personal information is subject to the CCPA, you have the right not to be discriminated against for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

CALIFORNIA DO NOT TRACK DISCLOSURE

Do not track is a privacy preference that users can set in their web browsers. When a user turns on the do not track signal, the browser sends a message to websites requesting them not to track the user. For information about do not track, visit www.allaboutdnt.org. At this time, JJ Buckley Fine Wines website accepts do not track browser settings or signals.

CONTACT INFORMATION

If you have any questions or comments about this notice, our privacy statement, the ways in which we collect and use your personal information, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Phone: 888-859-4637, ext. 1059
Website: www.jjbuckley.com
Email: dataprivacy@jjbuckley.com

Postal Address:
JJ Buckley Fine Wines
Attn: Data Protection
7307 Edgewater Drive, Suite J
Oakland, CA 94621

CHANGES TO OUR PRIVACY NOTICE
If we decide to change our privacy policy, we will post those changes to this privacy statement. We may also post changes on the home page, by email, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here.

The Privacy Notice posted on this site was last updated on January 4th, 2023.